Saudi Readymix Sole Sponsor of Workshop Hosted by KFUPM

Saudi Readymix is sole sponsor of the Kingdom's first workshop on Concrete Deterioration and Prevention, organised by the Center for Engineering Research at the King Fahd University of Petroleum and Minerals.

The workshop is hosted with the aim of providing local industry and research organizations with an interactive forum to discuss the recurring problems of concrete durability in the Middle East, and the advances in repair and rehabilitation methodologies.

The workshop will take place at KFUPM on Wednesday the 28th February 2007, and Saudi Readymix's expert Technical Director, Mr. Willfried Krieg is to deliver a paper entitled 'Characteristics & Durability of High Performance Concrete'.

"The topic of the workshop is particularly pertinent given the region's boom in large-scale industrial development and real estate projects requiring large quantities of concrete," commented Mr. Krieg. "We are grateful to KFUPM for arranging and hosting such a forum for industry professionals to share best practices, and felt it essential that we lend our support so that events such as this become a regular occurrence in the Kingdom."

"Saudi Readymix is in the process of increasing capacity and coverage with an investment of over SR 320 million ($85.3 million), and thus it is crucial we are at the top of our game regarding the longevity of our product."

Mr. Fadi Mujahed, Marketing Director of Saudi Readymix, added, "We are keen supporters of industry events such as this workshop, and are pleased to support and share our expertise and long-term regional experience with local research and development organisations. We are committed to the sustainable development of the Kingdom of Saudi Arabia, whose infrastructure is on a steep upward trend, which triggered our expansion plan to cater to the high demand."

"Saudi Readymix is currently in the process of implementing a five-year expansion plan, having expanded our network of commercial batching stations to a total of 19 in 2006 in addition to five on-site stations located throughout Saudi Arabia. We are also looking to increase our production volume by more than 30% annually beginning in 2007 via the acquisition of other ready-mixed concrete producers as well as the construction of a host of new plants throughout the Kingdom."

"We have set our production target for 2007 at 4 million cubic meters of concrete. At the same time, we will continue to monitor industry trends to anticipate its needs in order to provide the best possible service to our customers and the construction industry as a whole," concluded Mujahed.